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Our story
No private equity rollup. No franchise acquisition. Just one Flower Mound family that started a pool company because the alternative made them angry.
Timeline
Mara Beltran starts Paradise with one truck and a frustration with the way pool service was run in North Texas.
Crossed 100 weekly-service customers entirely through word-of-mouth from Flower Mound and Lewisville.
Hector Ruiz joined as our first full-time CPO-certified tech. He still runs Route DFW-4 today.
Crossed the 500-customer mark and added our second truck.
First HOA contract signed with Riverstone HOA in Frisco — still a customer today.
200,000 pools failed across Texas during the February freeze. Every Paradise customer pool came through intact thanks to our pre-stage protocol.
Raised $850k from North Texas Capital to invest in the platform, the fleet, and operations.
Internal Mission Control + customer portal went live — every visit now has digital reports, photos, and chemistry logs.
Frisco branch opened — first step toward the multi-location model.
1,492 active customers · 38 service cities · 26 field staff · Mission Control running the whole company end-to-end.
Same-day quotes. Texas-based dispatch. Satisfaction guaranteed.