Mara Beltran

Founder & CEO

Started Paradise in 2010 with one truck. Grew up in a family of plaster contractors.

Focus: Strategy + customer experience

Hector Ruiz

Field Service Lead

CPO Instructor. Voted favorite tech 4 years running by our customers.

Focus: Field ops + tech training

Naomi Akiyama

VP Customer Success

Speaks fluent Japanese and Spanish. Runs our retention program.

Focus: Customer success + loyalty

Devon Hardaway

Remodeling Foreman

Former structural concrete specialist. Has built or remodeled 400+ pools.

Focus: Remodels + new builds

Priya Velasquez

Chemistry Specialist

Water treatment engineer by training. Holds APSP advanced cert.

Focus: Water chemistry + treatment systems

Sam Chen

Senior Equipment Tech

Factory-trained on Pentair and Hayward. Diagnoses pumps by sound.

Focus: Equipment diagnostics + repair

Marcus Whitfield

Commercial Accounts Manager

Manages every HOA and hotel account we run.

Focus: Commercial + compliance

Reyna Ortiz

Dispatch Lead

Picks up the phone before voicemail. Schedules a full week of routes in 35 minutes.

Focus: Dispatch + scheduling

Carlos Mendez

Senior Technician

Green-pool recovery specialist. Personal record: 4-day rescue.

Focus: Algae recovery + chemistry

Emily Park

Marketing & Content Lead

Writes most of our blog. Holds an English degree from UT Austin.

Focus: Content + SEO

Diego Ramirez

Inventory & Fleet Coordinator

Keeps every truck stocked. Reduced stockouts 80% in his first year.

Focus: Inventory + logistics

Annie Kim

Customer Experience Specialist

Reviews every photo log before it goes to customers.

Focus: Service quality + photo logs