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Founded in 2010 in Flower Mound, Paradise Pool & Spa has spent 16+ years quietly building one of the most respected pool service companies in North Texas — one weekly visit at a time.
Our story
We started in 2010 with one truck, one tech, and a frustration that hasn't gone away in 15 years: most pool service in North Texas is run like a side hustle. Verbal quotes. Phantom visits. Filthy filters. Chemistry that's "fine" because nobody actually tested.
We built Paradise to be the opposite of that. CPO-certified crews. Digital reports after every visit. Itemized written quotes. A guarantee that means something. Now we serve tens of thousands of homes across 38 cities — and we still feel like a tightly-run, weirdly-honest company.
Meet the team
Mara Beltran
Founder & Operations
15 years with Paradise · Grew up in a family of plaster contractors.
Hector Ruiz
Field Service Lead
11 years with Paradise · Holds CPO instructor credentials.
Naomi Akiyama
Customer Success
7 years with Paradise · Speaks fluent Japanese and Spanish.
Devon Hardaway
Remodeling Foreman
9 years with Paradise · Former structural concrete specialist.
Priya Velasquez
Chemistry Specialist
6 years with Paradise · Background in water-treatment engineering.
Sam Chen
Equipment Tech
8 years with Paradise · Hayward and Pentair factory-trained.
Marcus Whitfield
Commercial Account Mgr
5 years with Paradise · Runs all HOA and hotel accounts.
Reyna Ortiz
Dispatch Lead
4 years with Paradise · Texas-native, picks up before voicemail every time.
Our process
Community
100+ free Virginia Graeme Baker audits each year for HOAs and schools.
Annual $2,000 scholarship for a Flower Mound HS senior pursuing the trades.
First-responder discount lists active after every major DFW weather event.
Little league, swim team, and volunteer fire department backers since 2014.
Same-day quotes, transparent pricing, satisfaction guarantee — across the Dallas Fort Worth metroplex.